Esprit are going to be staging a vertical fashion show down Melbourne Central’s Shot Tower as part of the Lâ€™Oreal Melbourne Fashion Festival on March 6, 2007.As part of their relaunch in the Australian market, the 90 degree show will showcase the Esprit Autumn/Winter collection through acrobatics and dance on the vertical catwalk.
This isnâ€™t the first time that a vertical fashion show has taken place.
Almost two years ago Target held a vertical fashion show on Fifth Avenue at Rockefeller Center (pictures below), with members of the Jochenschweizer acrobatic rappelling troupe walking down the side a 9-story tower on the Plaza, using the wall as a runway.
“We want to inspire our guests with our fall collection and want them to have fun with fashion,” said John Remington, vice president of communications, Target. “Doing a runway show down the side of one of New York’s most iconic buildings was a great way to do just that.”
Target had also pulled a similar stunt a few years earlier to reintroduce its delivery service for customers via London-style taxis. The highlight of the event was the vertical fashion show, which had a group of European athletes, suspended in harnesses, descending down a Target storeâ€™s 11-story wall.
For more about the Target Vertical fashion show visit USAToday.com.
Images from Sapsis-rigging.com
— Covering Australian fashion beccause we’re an Australian blog