Watch out Elizabeth Hurley, Carolyn Murphy, Gwyneth Paltrow, Liya Kebede and Anja Rubik, there’s a new girl in town.Well in the Estee Lauder advertising campaigns.
Aerin Lauder, Senior Vice President, Creative Director, Estee Lauder, announced that they have signed American model Hilary Rhoda as a new face of Estee Lauder.
“Hilary is one of fashion’s brightest stars,” said Ms. Lauder. “Her sophisticated all-American look has captivated the attention of the fashion and beauty world in a very short time. Hilary is perfect for Estee Lauder.”
Hilary will be featured in advertising campaigns for skincare and makeup beginning August 2007.
Within weeks of moving to New York, Hilary traveled to Paris for the Spring/Summer 2006 Collections which proved to be the turning point in her career. There she was personally cast by Balenciaga’s Nicholas Ghesquiere to appear in his show which officially landed her on the radar screen of fashion’s leaders. She was subsequently featured in that season’s top fashion shows, editorials, as well as the Balenciaga ad campaign photographed by David Sims.
According to Estee Lauder, Hilary will be joining Estee Lauder’s current models – Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik in the brand in various global advertising campaigns.
Looks like they were looking for a younger face, but then why not use Anja? The Beautiful fragrance advertising campaigns were so gorgeous that I want to look like that whenever I get married! And that’s saying a lot because I don’t even know when that might happen.
In related news, Elizabeth Hurley, who just re-signed with Estee Lauder for her 13th year, will represent the Resilience Lift Extreme franchise and act as the global spokesperson with Evelyn Lauder for the company’s Breast Cancer Awareness campaign.
Carolyn Murphy, who has represented the brand since 2001, will debut in a new global campaign for Re-Nutriv, Estee Lauder’s high end skincare line.
Liya Kebede, who joined in 2003 and is also a U.N. Goodwill Ambassador for Maternal and Child Health, will be featured in global makeup campaigns.
Gwyneth Paltrow, who joined the brand in 2004, will continue to represent the pleasures and Pure White Linen fragrances; and Anja Rubik, announced in November 2006, will be featured in campaigns for the Beautiful fragrance franchise as the “Beautiful bride.”