It’s not the first time that a fashion house has dabbled in the mobile phone world. After all Dolce & Gabbanna partnered with Motorola to redesign the Gold Razr.
Prada are taking it one step further by partnering with LG to develop an iconic forward-thinking mobile phone reported the Daily.
The first Prada telephone by LG will combine high-end technology with avant-garde design, to create a forward-thinking product whose focus is on the key elements inside the phone, such as software, user interface, and music, as well as its look; for example, an advanced touch interface eliminates the conventional keypad.
A price for the unit was not disclosed. The initial launch is planned for distribution starting in Europeâ€”first in Italy, the United Kingdom, France, and Germanyâ€”followed by Asian locations such as Hong Kong, Taiwan, and Singapore.
“As we do with ready-to-wear and accessories, we were looking at a break-through,” said Patrizio Bertelli, president & CEO of Prada. “Consistently with our approach, we are not branding an existing product; rather, Miuccia (Prada) and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design.”
Besides Dolce & Gabanna’s partnership with Motorola, Derek Lam has also had a fleeting partnership with a phone manufacturer. He once gave away free Samsung mobiles in certain front row goody bags at his show after creating a new phone cover for Samsung.
No word on if and when the Prada / LG phone will be released in Australia, but if you know anyone popping overseas in early 2007, I’d ask them to pick one up for you. Or trawl eBay.