The second Australian Burberry flagship store opened during the week in Sydney.
The King street store has over three floors of Burberry clothes â€“ including the entire Burberry Prorsum ready-to-wear range for men and women, including the trademark trenchcoats ($2585), Manor bags ($3185) and Prorsum jackets ($5785). Based on the New Bond St., London flagship, the store also features the ready-to-wear Burberry London Collection for men and women, as well as accessories, eyewear, fragrance, timepieces, and the Burberry Icons Collection, launched to mark the companyâ€™s 150th anniversary.
“What I love about Australia is that Australians are always relaxed,” says Christopher Bailey, Burberryâ€™s Creative Director.
“I’m desperate to go, but the problem is my schedule. I don’t want to fly in and then straight back out. I want to spend at least four days there.”
The Sydney store is Burberryâ€™s second store in Australia, following the Melbourne store opened in October 2003. The opening dÃ©cor has the latest Kate Moss, Stella Tennant and co staring in their 150th anniversary advertising campaigns.