Firstly, for those of you who don’t know, David Jones is one of Australia’s biggest department stores. Stocking international designers from Armani and Prada to Marc Jacobs and Miu Miu, as well as hot Aussie designers from Sass & Bide, Collette Dinnigan, Willow, Alice McCall and Kirrily Johnson. They’re known for throwing quite a party together for their Fall/Winter and Spring/Summer VIP launch collections.
Well this time around they have lured Mischa Barton (pictured left out and about in London) down under for a “shopping trip” as part of a whirlwind visit to attend both the Melbourne and Sydney VIP nights, and she will be “stocking up on the latest from Australian designers,” she told News.com.au.
She follows in the footsteps of Paris Hilton and Eva Longoria, who both did whirlwind visits to Australia, with both of them attending Melbournes Spring Racing Carnival, while Paris also did a bit of modeling at Australian Fashion Week for British born designer, Wayne Cooper.
I wonder what Mischa is doingâ€¦ besides looking pretty on the red carpet. She has reportedly been paid AUD$100,000 for her appearance (on top of hotel and travel costs ofcourse).
Also I wonder if Megan Gale, David Jones’s “face” will be coming down to share the spotlight with herâ€¦ last time Megan was trumped by another big name was when she couldnâ€™t make it back to Australia for her twice yearly gig with the department store, and David Jones managed to snag Linda Evangelista as her replacement in 2004.
[Edit] Dates updated here!