Taking denim customisation to the people

Wouldn’t it be nice to have everything made to order to suit you? Just so you know they will fit perfectly – especially with jeans when you get a new pair you have to wait until they mould to your body shape, and then get the cuffs taken up.

Well thanks to the designer duo Michelle Worsfold and Mark Baewald at Per Capita, (a Latin phrase meaning of/for each individual), finding perfect jeans to suit you won’t be such a hassle anymore. Thanks to their online store that hands over creative control to you.

How much of the jeans can you customize? Well pretty much anything you want! You can choose from a range of styles, denim, treatments, pockets, metal colours, features.. even the stitch colour and thread count to put it all together.

To find out more, go to www.jeanspercapita.com