Fashion News & Beauty Reviews
As a Victoria’s Secret Angel, Behati Prinsloo is no stranger to taking off her clothes and walking down the runway in lingerie. So rather fittingly, the Namibian-born and raised model has been chosen to endear the world to Australian swimwear brand Seafolly as their new international face. Prinsloo was announced today as the face of Seafolly’s Summer 2012 campaign, shot recently by David Gubert in Palm Springs, California.
Prinsloo follows fellow Victoria’s Secret Angel Miranda Kerr and Australian models Catherine McNeil, Sarah Stephens and Jessica Hart as the face of Seafolly. The Seafolly Summer 2012 campaign launches internationally on July 1st.
So far we’re loving what we see of the Seafolly Summer 2012 campaign – we can’t wait to see more photos!
We’ve always loved Estee Lauder, it’s a sentimental favourite. They were the first brand we bought our first “luxury” foundation from back in the early 2000′s and from an early-online-shopping-addict view, they were one of the first beauty brands to have their own online store here in Australia. So it comes as no surprise to us that they are the first luxury beauty brand to launch Facebook Commerce (f-commerce) in Australia.
With over 70,000 Facebook fans, the launch of F-Commerce for Estee Lauder gives their legion of fans the chance to snap up the top selling products without ever leaving Facebook. Although f-commerce hasn’t taken off with as much steam as first anticipated last year, it has been an interesting playground for brands looking to expand their digital footprint.
“We are proud to launch our new ‘f-commerce’ service as we are now able to offer our loyal customers a seamless shopping experience that will allow their favourite product to arrive direct to their door”, said Emmerentia Wilding, Estée Lauder Brand General Manager.
Some of our favourite fashion partnerships involve food and drink – think Rachel Bilson and Karl Lagerfeld for Magnum, Karl Lagerfeld for Diet Coke, John Paul Gautier and Diet Coke, BVLGARI and San Pellegrino… and now Alice + Olivia and Chandon.
To celebrate the warm weather, Chandon enlisted Alice + Olivia‘s Stacey Bendet to great the ultimate outfit to represent the American summer to complement their limited edition Chandon American Summer bottle. And the garment Bendet created? It was a white, blue and yellow striped romper, quite possibly the cutest thing in the (fashion) world.
“Chandon is fun flirty and playful, just like a+o. Who wouldn’t feel sexy in this romper when sipping Chandon from their Limited Edition summer bottle?” said Bendet in the release.
Its musical chairs as the Australian fashion publishing industry goes through its first major change since, well in a long time. It was revealed earlier today that Kirstie Clements, editor of Vogue Australia has left her position as Editor in Chief with Edwina McCann, the editor of Australian Harper’s Bazaar taking over. The...
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Oroton are an Australian institution, a bit like Ralph Lauren is to the USA and Gucci is to Italy. So when it was revealed that Oroton were launching a fully-fledged clothing line at Mercedes Benz Fashion Week Australia we were intrigued. They already had a line of classic wardrobe pieces like anoraks and knits, but what would they...
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A few months ago I were asked to take part in Toni & Guy’s Blogged and Bound campaign alongside 19 other Australian fashion bloggers – one that was built around the concept that hair and style go hand in hand. After seeing the success of the campaign in England, who could say no to such an opportunity? So off to the...
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Take two of Rihanna‘s collaboration with Armani Jeans and Emporio Armani Underwear has dropped with the addition of denim overalls, jeans, shorts, cotton basics and a leather jacket. The Armani Jeans pieces feature a classic vintage American denim feel running throughout the collection of three denim pieces, four t-shirts, a...
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Video by Andrew Kaineder Fashion week seemed to pass by in a speedy blur that when someone asks us what our favourite shows were, only a few come to mind. One of them for us was Zimmermann. Why? Because they showed one of the most cohesive collections we saw all week, one that stretched the boundaries of creativity while keeping...
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Photo by Andrew Kaineder We love a chic ponytail, and we’ve seen a few at MBFWA. Today at the lovely Suboo show, the models were rocking a slick ponytail with intricately woven detailing- we loved it! We chatted backstage with Moroccanoil stylist and newly appointed global Director of Education, Robert Ham, to find out more...
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The SASSYBELLA.com fashion blog has been covering fashion & beauty news since started by Helen Lee in 2002. This is one of the oldest fashion blogs on the web today. Subscribe to our Fashion Newsletter too!
Australian Fashion Week
